MONTGOMERY, Ala. (WHNT) —A landmark update to Alabama's Entertainment Industry Incentive Act is set to give the state's music industry a boost, thanks to new legislation signed on Thursday, July 31, in Montgomery.
Huntsville Music Officer Matt Mandrella joined Governor Kay Ivey, Alabama Film Officer Meghann Bridgeman, and key legislative leaders for the ceremonial signing of Senate Bill 177, which officially expands Alabama's entertainment rebate program to include music album production as a qualified activity.
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The updated law takes effect October 1, 2025, and brings several significant changes:
Music albums are now eligible for state production incentives.
The Alabama Film Office has been rebranded as the Alabama Entertainment Office to reflect broader industry support.
The annual cap for entertainment production incentives increases to $22 million, with $2 million specifically allocated to music album projects.
Huntsville Mayor Tommy Battle praised the bill as a major victory for the state's growing music sector.
"This legislation sends a strong message that Alabama is serious about supporting the music industry," Mayor Battle said. "From studios to songwriters, we have created an environment where talent can thrive. I appreciate the work of our state leaders and the influence of the City's Music Officer in this milestone achievement."
Mandrella, who leads Huntsville's strategic efforts to grow its music ecosystem, emphasized the impact this change will have for Alabama's artists and producers.
"Music creators in Alabama now have access to the same types of production incentives that have long benefitted the film and television industries," Mandrella said. "It's a giant step forward in empowering our state's artists, producers, and record labels."
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