Romania's media and entertainment industry is set to grow by 2.5% this year compared to 2023, to a value of EUR 4.43 billion. According to the PwC Global Entertainment & Media Outlook 2024-2028 (GEMO) report, most segments are expected to register increases this year. In 2024, Romania will have the lowest estimated growth rate of the media and entertainment industry among the countries in the Central and Eastern Europe region included in the report. For example, in Poland and the Czech Republic, the sector would advance by 4.9% this year, and in Hungary by roughly 3.9%. Forecasts show that the growth rate will remain low until 2028, between 2.5% and 1.3%. "If in the years before the pandemic, we witnessed significant increases in certain segments, such as streaming services and internet advertising, as well as a strong return for cinema, in the period 2024-2028, we will witness a moderation in growth rates. Advertising, especially on the Internet, will remain on...