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Snoop Dogg becomes Snoop Lion, announces reggae album and film - Los Angeles Times

Snoop Dogg

Snoop Dogg has a new interest in Rastafarianism. (Heather Leiphart / Odessa American/Associated Press / July 31, 2012)
By August Brown

July 31, 2012, 4:36 p.m.

The Long Beach rapper Snoop Dogg has several iconic traits -- a laid-back and menacing flow, evocatively violent lyrics and a deep affection for cannabis sativa among them. He'll get to keep at least one of those interests in his new incarnation as Snoop Lion, an alias gleaned from a new interest in Rastafarianism and a hard pivot to traditional reggae music.

The identity change, which he first announced last week, is suprising but not unprecedented in contemporary hip-hop (Nas recorded a collaborative album of reggae-infused tunes with Damian Marley). But it is a major re-imagining of the music and image of the man born Calvin Broadus.

A forthcoming album of straightforward reggae, "Reincarnated," is due soon on Vice Records, and features production by noted Jamaica-philes Major Lazer. A documentary film of the same title, about the trip to Jamaica that spurred Snoop's new spirituality, will debut at the Toronto Film Festival in September.

Snoop has been wearing Ethiopian-themed clothes at recent concerts, including his headlining Coachella appearance, and the documentary suggests it's the start of a real and profound new path for Snoop. In the trailer, he implies that the identity of Snoop Dogg is truly over. 

In a statement, he described the change as a spiritual awakening.  "I wanted to bury Snoop Dogg and become Snoop Lion, but I didn't know that until I went to the temple and received the name Snoop Lion from the Nyabingi priest,” said Snoop. “From that moment on, I started to understand why I was there and was able to create something magical in this ['Reincarnated'] project ... something I haven't done before in my career.”

ALSO:

Snoop Dogg busted for marijuana, money as he enters Norway

Coachella 2012: Dr. Dre, Snoop Dogg, Tupac hologram close out Week 1

Snoop Dogg, Warren G say goodbye to rapper Nate Dogg at Long Beach funeral

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