Levi Roots has reportedly signed on the dotted line for Celebrity Big Brother (Picture: Instagram)
The latest name to be rumoured for Celebrity Big Brother is Dragons' Den star Levi Roots.
The cooking entrepreneur, 65, first shot to fame in 2007 when he successfully persuaded Peter Jones and Richard Farleigh to invest in his business on the BBC show.
Now his delicious BBQ condiment Reggae Reggae Sauce is a firm favourite with the nation and he has also written cookbooks, opened restaurants, and featured on other TV shows including Celebrity Mastermind.
It wouldn't even be Levi's first rodeo on Big Brother, having appeared on the OG programme as a surprise celebrity guest back in 2013, during which he cooked a Caribbean barbecue for the housemates.
According to a source, Levi isn't just a rumoured Celebrity Big Brother contestant but has formalised his appearance on the show and has actually signed on the dotted line.
'Levi will be great for the Celebrity Big Brother house. He's got a few exciting projects coming up and he's such a fun character,' they told The Mirror.
'He's self-made and is an inspiration to a new generation.'
Sources have said Levi would be a great addition to the house as he's 'such a fun character' (Picture: Dave J Hogan/Getty Images) Levi wowed the dragons on Dragons' Den more than a decade ago (Picture: BBC)As well as Celebrity Big Brother, Levi is also rumoured to be Cricket on the current series of The Masked Singer UK.
Both Davina McCall and Mo Gilligan guessed the chef was behind the costume due to clues implying they had a link to the Carribean.
There are also plans for Fisherman's Friends writer-producers Meg Leonard and Nick Moorcroft to turn Levi's life into a film.
Levi gave an update on the movie's progress to Metro.co.uk in 2021.
Levi was also branded an 'inspiration to a new generation' due to his business ventures (Picture: Instagram)He said: 'We were in a meeting a few days ago at Soho House. I can't believe there is going to be a movie about me. We were reading the script and tying it together.
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Other rumoured housemates on Celebrity Big Brother include EastEnders star Max Bowden, X Factor icon Louis Walsh, some RuPaul's Drag Race finalists, and Phillip Schofield.
Levi has launched several businesses, including restaurants, since his ascent to fame (Picture: Instagram)ITV confirmed the reboot of Celebrity Big Brother last November after seven years off-air.
Over the years, the celebrity version has brought in A-listers from far and wide, including Rylan Clark, Spencer Pratt, Kerry Katona, Shilpa Shetty, Les Dennis, and even Michael Barrymore.
The relaunch follows the successful revival of the original show, Big Brother, which gained its biggest viewing figures in more than a decade, with millions tuning in.
Metro.co.uk has contacted Levi's rep and ITV for comment.
Celebrity Big Brother comes to ITV and ITVX in 2024.
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