Marco Bassetti: A Leading Entrepreneur in the Entertainment Industry

Marco Bassetti, husband of Stefania Craxi, is one of the most important entrepreneurs in our country. Married to the daughter of Bettino Craxi, with whom he has daughters Benedetta and Anita, the 62-year-old from Varese is the CEO of Banijay Entertainment and his work has also been recognized by Variety: the prestigious American media included him in the Variety500 ranking, which selected the most influential people in the entertainment industry.

The Career

After working as an executive producer for Rete 4 and after the adventure in Mediaset, in 1986 Marco Bassetti founded his production company – La Italiana Produzioni – followed three years later by Aran, which established itself as one of the main production companies in Italy. After serving as CEO of the Joint Venture with the Australian group Grundy (Freemantle TV Italy) from 1994 to 1997, he decided to found Endemol Italia, where he worked as Managing Director and President of the company and, despite the sale of ownership, continued to hold key roles over the years. The farewell is dated April 2012. In November of the same year, he launched a new entrepreneurial activity in the television sector, founding Ambra Multimedia, while in 2013 the Banijay group appointed him Group CEO, with the mandate to develop international growth. Banijay acquired control of Ambra and its Italian subsidiaries in 2014.

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