July 31, 2024 – Los Angeles, United States
Ethernity – a pioneer in blockchain entertainment technology – announces the launch of its testnet for Ethernity Chain, a layer two solution purpose-built for Fortune 500 entertainment brands.This launch positions Ethernity Chain as the entertainment layer within Optimism's Superchain ecosystem, joining industry leaders such as Coinbase's 'Base,' Worldcoin, Zora and Camp Network.
The Superchain is a network of chains that share a common tech stack – Optimism's OP stack – and contribute protocol fees back to the Optimism collective.
Ethernity Chain is uniquely designed to address the challenges faced by the global entertainment industry in adopting blockchain technology, packed with consumer-first infrastructure that harnesses all the benefits of Web 3.0 abstracting away the complexities.
Enhanced by AI-powered DRM (Digital Rights Management), Ethernity Chain ensures robust IP protection, crucial for safeguarding users' on-chain assets.
Ethernity launches its testnet on Optimism's Superchain – a unified network of chains with shared liquidity, security, communication and governance tapping into a vibrant ecosystem counting over 20 chains, more than 800 apps and $16 billion TVL (total value locked) – leveraging Optimism's OP stack, deployed and hosted by Gelato RaaS (rollup-as-a-service).
Urv Goel, vice president and head of global business development at Optimism Unlimited, said,
"By joining the Superchain, Ethernity becomes part of a community of builders dedicated to scaling Ethereum and giving back to the ecosystem. We look forward to supporting Ethernity as they continue to innovate at the intersection of Web 3.0 and entertainment."
The Ethernity layer two testnet is now live, empowering developers to explore, build and test their applications ahead of the mainnet launch.
Ethernity is actively onboarding products into its ecosystem – and a number of entertainment applications like games, NFTs (non-fungible tokens), RWA (real-world asset) collectibles and interactive media projects have already partnered with Ethernity, with announcements of their launches lined up in the next few weeks.
Marcelo Pham, co-founder and chief engineer of Ethernity, said,
"Joining the Superchain ecosystem with the launch of Ethernity Chain marks a significant milestone for us. Our goal is to bridge the gap between traditional entertainment and blockchain technology, providing a platform where major brands can thrive and innovate."
Ethernity Chain is supported by a network of partners committed to delivering top-tier tooling and infrastructure for developers. Ethernity layer two is deployed and managed on Gelato RaaS Platform.
In addition to chain infrastructure, Gelato is set to service the new layer two with its suite of Web 3.0 cloud services enabling zero gas UX, connect Ethernity apps to any Web 2.0 API and bring verified on-chain randomness for fair on-chain sweepstakes and dynamic NFT creation.
Further third-party infrastructure integrations will be announced soon, covering everything from social logins for easy access, credit card payments, bridges, indexers and more, with an aim to launch on mainnet with use case specific developer tooling enabling entertainment brands onboard the next wave of mainstream users.
Luis Schliesske, co-founder of Gelato, said,
"The entertainment industry is ripe for disruption by blockchain technology, and Gelato RaaS is proud to support Ethernity's vision coming to life. Our [RaaS] platform and our suite of native integrations ensure that Ethernity can focus on building and scaling their products while we handle the underlying technical complexities."
To further support the developer community, Ethernity will soon launch a grant program, providing funding and resources to build on the Ethernity layer two.
This program will offer marketing, business development, technical support and investor connections, ensuring developers have the tools they need to succeed.
The launch of the Ethernity testnet follows the success of Ethernity's initiatives in bringing renowned entertainment icons like Lionel Messi and Shaquille O'Neal onto the blockchain.
Ethernity Chain aims to continue this legacy by creating a robust and scalable environment for the next generation of entertainment.
For more information about Ethernity and to join the testnet, users can visit the website.
About EthernityEthernity is an Ethereum layer two solution designed specifically for global entertainment brands. It features built-in AI-powered security and DRM to protect intellectual property on-chain.
Leveraging its robust infrastructure and partnerships, Ethernity is set to become the premier Web 3.0 entertainment ecosystem, providing a secure, eco-friendly and intuitive platform for the next generation of entertainment and enterprise products.
For more information, users can visit Ethernity's links below.
About OptimismOptimism is a project dedicated to scaling Ethereum's technology and expanding its ability to coordinate people from across the world to build effective decentralized power structures.
The Optimism collective builds best-in-class software for running layer two blockchains and aims to address key governance and economic challenges in the wider crypto ecosystem.
The Optimism collective is also committed to building a sustainable ecosystem through retroactive public goods funding.
By rewarding the impactful projects, Optimism is scaling Ethereum's present to provide funding for its future.
For more information, users can visit Optimism's links below.
About GelatoGelato is an all-in-one Ethereum Raas platform built without limits.
Designed to be super-fast, incredibly secure and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully serviced layer two chains at a pace natively integrated with Web 3.0's favorite tools and services launching a production-ready Web 3.0 development environment from the Genesis block.
For more information, users can visit Gelato's links below.
ContactJames Aitken, CMO of Ethernity Chain
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