Post Malone with the Limited Edition Post Malone OREO Cookies. A sweet blend of nostalgia and ... [+] creativity redefining celebrity food culture in 2025. Here's what it says about trends and authenticity today.
Mondelēz InternationalPost Malone's limited-edition OREO collab might look like just another celebrity-branded snack, but it's a snapshot of how food culture works in 2025. Launching nationwide on February 3, 2025, with a presale starting January 27, this collaboration features nine unique cookie designs inspired by Post Malone's world.
From swirled salted caramel and shortbread creme to the playful chocolate-and-golden cookie sandwich, it's a sweet reflection of how food culture blends celebrity, creativity, and connection.
"Can't believe they let me make my own OREO cookie," Malone said of the collaboration. "It's the first time OREO has ever twisted the creme of the cookie, and they named it after me." Combining playful embossments and the "Taste Twist" digital experience, the collaboration delivers what Malone calls "the best OREO ever."
ForbesHow 'Squid Game' Season 2 Promo Fueled American Fast Food FOMO In 2025By Stephanie Gravalese Food Culture in 2025–Nostalgia Meets the NewHow Post Malone's OREO collaboration blends nostalgia with modern twists to capture the spirit of ... [+] food culture in 2025.
OREOIn 2025, food culture is all about blending nostalgia with fresh ideas. Think back to the first time you twisted open an OREO or the simple joy of dunking one in milk. That feeling of comfort? It's no accident. Brands like OREO use nostalgia to tap into those shared memories while giving their classics a modern spin.
Post Malone's OREO takes this formula to the next level, combining nostalgia with personality. Each cookie is embossed with designs inspired by Malone's world—like tattoos, music symbols, and personal motifs—adding a layer of storytelling to the snacking experience. As a report from Mintel explains, nostalgia marketing works because it reminds us of simpler days, creating an emotional connection that feels grounding in an ever-chang ing world.
ForbesWhy McDonald's Pokémon Happy Meals Are A Family Favorite In 2025By Stephanie Gravalese Why Celebrity Endorsements Need More Than Star PowerStar power isn't enough in 2025—find out how Post Malone's OREO collab proves the need for ... [+] authenticity and connection in food culture.
OREOGone are the days when a famous face was enough to sell a product. Today, it's about creating connections that feel real. Post Malone isn't just relying on his celebrity status—it leans on his approachable, relatable vibe.
According to a study in Journal of Advertising endorsements work best when the celebrity's image aligns naturally with the brand. It's called the "match-up hypothesis," and it's why Post Malone's laid-back style fits so well with OREO's playful, nostalgic identity.
But there's more. As Mintel points out, nostalgia adds an extra layer of emotional pull. In times of uncertainty, it feels good to go back to the familiar, and brands that tap into that comfort—while keeping things fresh—are the ones that stick with consumers.
ForbesBreaking The Dalgona Candy Code—'Squid Game' Cookie Craze, ExplainedBy Stephanie Gravalese How TikTok Changed the Rules of Food CultureTikTok has reshaped food culture, making trends faster and more dynamic. Can collaborations like ... [+] Post Malone's OREO keep up?
Getty ImagesFood trends used to bubble up slowly. Now? They explode overnight. Platforms like TikTok have turned everything upside down, making creators the new tastemakers.
A study in Foods found that user-generated content often beats celebrity endorsements when it comes to relatability. Think about viral trends like whipped coffee or baked feta pasta—they didn't need an A-lister to blow up. For brands, this means finding ways to harness that same energy while keeping their campaigns engaging and authentic.
Even with star power like Post Malone's, a collaboration has to feel fresh, fun, and in tune with what's happening on social media to really make waves.
ForbesWhat A TikTok Ban Could Mean For Food Trends, ExplainedBy Stephanie Gravalese The Power of Letting Fans PlayEach of the Limited Edition Post Malone OREO Cookies feature 1 of 9 unique embossments inspired by ... [+] Posty's world. Interactive campaigns like OREO's "Taste Twist" give fans ownership in the story—another reason Post Malone's collab stands out.
Mondelēz InternationalImagine mixing your own OREO flavors—salted caramel with birthday cake, or maybe peanut butter with strawberry. With the "Taste Twist" experience tied to Post Malone's OREO, fans get to be the creators.
This kind of interactivity is no accident. When brands invite consumers to participate, it deepens the connection. People feel like they're part of the story, not just the audience. It's a smart way to build loyalty in a world where trends burn bright but fast.
Celebrity Food Culture in 2025Fallon during the "House of Cue Cards" skit on August 12, 2014 Post Malone's partnership with OREO ... [+] offers a glimpse of how food brands and celebrities must evolve to meet modern consumer expectations.
NBCU Photo Bank/NBCUniversal via Getty ImagesPost Malone's OREO is just one example of how celebrities and food brands are evolving together. Consumers want more than a flashy name—they're looking for endorsements that feel personal and authentic.
The most successful collaborations balance tradition with innovation. They play on nostalgia while inviting audiences into the experience. As food trends speed up and consumer expectations grow, the key to staying relevant will be finding new ways to make every bite feel like it matters.
Want more insights into food culture, celebrity collaborations, and the trends shaping what we eat? Follow me on Forbes for the latest stories, including deep dives into food news and trends like Post Malone OREO's collaboration and beyond!
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