Skip to main content

Meta sees AI as a game-changer for media & entertainment industry


Meta envisions artificial intelligence (AI) as a catalyst for the media and entertainment industry and is actively working with production houses to launch AI-powered films while leveraging influencers to build excitement around new releases, a top company official said.

"We see ourselves at Meta as a catalyst for the media ecosystem with our open-source LLaMA tools. We provide generative AI creative tools and models to support the industry. Additionally, models like Meta Mundi Gen, which can generate custom videos, edit footage, and produce sounds from simple text inputs, will be a valuable tool in transforming the i ndustry," said Sandhya Devanathan, Co-Chair of FICCI's Media and Entertainment Committee and VP & Country Head – India at Meta.

Speaking at FICCI's Media and Entertainment Conclave 'MEBC-South Connect,' she highlighted AI's role as both an assistant and a support system for the industry. "From scriptwriting to ultra-realistic visuals, audio effects, and language localization, AI offers endless possibilities. We are partnering with production houses to launch AI-powered films, including Blockbuster with Meta," she said.

The social media giant Meta is also collaborating with creators to generate buzz around upcoming movie releases and has introduced innovative WhatsApp chatbot journeys to enhance audience engagement.

South Indian cinema's rising influence

Devanathan also praised South Indian cinema for shaping perceptions. "South Indian cinema has evolved rapidly with innovative storytelling, advanced technology, and strategic marketing. It now matches Bollywood in box office revenue and popularity. More importantly, it is shaping global perceptions of Indian culture," she said, adding that technological innovation plays a key role in this success.

She further noted that the Southern states lead in internet penetration and digital adoption, with audiences actively engaging with OTT platforms, mobile cinema consumption, and social media content sharing. "The media industry itself will be instrumental in shaping India's $1 trillion digital economy," she added.

TV's dominance in the media landscape

Kevin Vaz, Chairman of FICCI's Media and Entertainment Committee and CEO – Entertainment, JioStar, stated that television remains a dominant force in India's media sector, commanding over 30% of the total market. Its evolution, driven by consumer preferences and technology, is particularly strong in the South, where local-language content thrives. "While some believe younger audiences are moving away from television, it continues to engage India's youth. Unlike Western trends, India's TV landscape is unique, as television remains affordable, accessible, and deeply embedded in households," Vaz said.

While digital media is growing, television remains a primary source of entertainment, news, and cultural connection. "India is an 'AND' market, not an 'OR' market. By fostering the coexistence of TV and digital, we can unlock new growth, creativity, and opportunities," he added.

India as a content exporter

Vijay Sankar, Vice President, FICCI & Chairman, The Sanmar Group, stressed that India must go beyond just consuming content and step up as a global content exporter.

"Indian films and series are already gaining international attention. However, to truly compete on a global scale, we need to enhance long-format storytelling, improve production quality, and invest in strong world-building," he said.

SHARE

  • Copy link
  • Telegram
  • LinkedIn
  • WhatsApp
  • Reddit

    • Published on February 21, 2025

    Comments

    Post a Comment

    Popular posts from this blog

    Katie Holmes enrolls Suri Cruise at pricey Manhattan private school Avenues ... - New York Daily News

    James Devaney/WireImage Suri Cruise leaves Chelsea Piers. Katie Holmes reportedly enrolled her in a pricey private school near their Chelsea apartment. Suri Cruise is set to start first grade in style at a pricey new Manhattan private school this year. Katie Holmes enrolled 6-year-old Suri at Avenues, a nearly $40,000-a-year school set to open this fall, Life & Style reported. “Katie has eagerly been telling Suri all about the lunchrooms, basketball courts and different activities Avenues offers. Suri’s really excited about it,” a source told the magazine. The Chelsea school, which overlooks the High Line and isn’t far from Holmes’ apartment in the same neighborhood, boasts a rooftop playground and a fitness center, plus a gym with full-sized basketball and volleyball courts. The for-profit Tenth Ave. school stresses bilingual education, so Suri will learn in Mandarin or Spanish in addition to English. The so-called “world school” plans to open bran...
    14 comments
    Read more

    Review: 'The Raven' is a feeble fictional story - CNN

    John Cusack stars as Edgar Allan Poe in "The Raven." John Cusack plays Edgar Allan Poe in "The Raven" Peter Travers: Cusack, who plays Poe with just the right blend of romantic longing and tortuous doubt Travers: Cusack captures that desperation vividly enough ( Rolling Stone ) -- There's a promising premise on the boil here. What if Edgar Allan Poe (1809-1849) spent the last days of his life trying to nab a serial killer who's been using macabre ideas from Poe's short stories to off his victims? "The Pit and the Pendulum," anyone? OK, "The Raven" sounds like a TV series that gets canceled soon after its debut. But it has compensations, chief of which is John Cusack , who plays Poe with just the right blend of romantic longing and tortuous doubt. Director James McTeigue (" V for Vendetta "), an assistant to the Wachowski brothers on " The Matrix ," pulls us i...
    Post a Comment
    Read more

    Celebrity sightings 2024

    Updated June 6, 2024, 1:37 p.m. ET June 6/6 Kendall Jenner at the upstairs café at SARTIANO's dining with a group of pals in the afternoon.  6/4 Influencers including Alix Earle and boyfriend Braxton Berrios, Lisa Hochstein and Jody Glidden and Xandra Pohl at E11even and models Brooks Nader, Camille Kostek, Lexi Williams, Christen Harper, Ellie Thumann, Katie Austin, Penny Lane, Lauren Chan, Jena Sims, Hunter McGrady, Achieng Agutu, Kamie Crawford, and Nicole Williams English celebrating Swim Week at E11even in Miami. Jude Law and wife Phillipa Coan enjoying an early dinner at The Noortwyck on Bleeker Street.  6/3 Doja Cat dining at Italian restaurant SARTIANO's at The Mercer Hotel. The SoHo hotspot has become a staple for Doja Cat's NYC trips, having been seen dining with friends at SARTIANO's during Met Gala week last month. May 5/30 Les Couleurs Art Gallery in Miami celebrating its one-year anniversary with owner Aura Copela...
    Post a Comment
    Read more