This isn't Hollywood's first AI battle
The studios have been here before and they've come out swinging.
Last June, various American news outlets reported that Disney and NBCUniversal became the first major studios to sue a generative AI company, filing a complaint against image generator Midjourney. They later teamed up with Warner Bros. Discovery to go after Chinese AI firm MiniMax, alleging large-scale piracy of their copyrighted works.
But here's where it gets complicated, Disney has simultaneously been cutting deals with AI companies.
The AI video race is heating up
Seedance 2.0 isn’t alone.
In 2024, OpenAI released the latest version of its Sora video generator to the public. In 2025, Google unveiled Veo 3, an advanced AI video generator developed by Google DeepMind. Like Seedance, it can generate high-quality video from text prompts, complete with human-like dialogue, realistic physics and immersive sound design.
AI systems, including chatbots, image generators and video tools, are typically trained on vast amounts of publicly available web data, which can include copyright-protected novels, artwork and film clips.
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